The
Elevator Speech

(The 30 second Commercial)

The Purpose of the Elevator Speech is to alert your listener to your company background and aspirations. It stimulates their interest in learning more about you. It confines your introduction to an average adult’s attention span.

Your elevator speech identifies company high-spots and provides some background sprinkled with quantified accomplishments. When someone says, “Tell me about yourself,” The ‘commercial’ is both an answer and an introductory marketing pitch.

The Elevator Speech is an important part of articulating your company goals, creating a positive, lasting impression with the listener, any networking meeting, a pre-screening meeting with a potential client, an informational interview, a job interview, in social situations, or wherever there is an occasion to market you.

Outline of an Elevator Speech.

1. Start with an introduction of yourself.

a. Hello I am Michelle Zambos-Duerksen of M’n’M Support Specialists

2. What types of companies do you Service

a. Our company services small, new to young companies in the landscape design arena.

3. What services do you offer (sub-group)

a. Organizing financial records

b. Project Timelines

4. What will the potential client gain

a. Concentrate on completing the project

b. More time with family

c. Less stress

5. Give an example

a. For example, we have one client whose books we put in order for last year before meeting with his Tax Attorney. This year he had only 5 hours of work completed by his Tax Attorney compared to 45 hours the year before, after what we invoiced him, it worked out to a savings of $3,000.

6. Conclusion – This could be one of two things.

a. Ask a question

i. Do you know of someone who could benefit from our services? Great! Do you mind giving me their contact information so that I could contact them on Wednesday to find out more about their company? This would not be a sales call, just an informational interview.

b. Ask for the meeting

i. If their company is one you want to work with then ask for the meeting. I would love to talk to you more about what my company might be able to do to help take the burden off you. Would Wednesday at 10:00 AM work well for you?

My Elevator Speech

Hello, I am Michelle Zambos-Duerksen, of M’n’M Support Specialists, a Virtual Assistant company. Our company services small, new to young companies in the landscape design arena. We assist these companies by organizing their financial records and setting up their project timelines. We Take the Burden Off our clients to where they have more free time with their families, less stress, and projects are completed on time with a higher profit margin. For example, we have one client whose books we put in order for last year before meeting with his Tax Attorney. This year he had only 5 hours of work completed by his Tax Attorney compared to 45 hours the year before, after what we invoiced him, it worked out to be a savings of $3,000. Do you know of someone who could benefit from our services? Great! Do you mind giving me their contact information so that I could contact them on Wednesday to find out more about their company? This would not be a sales call just an informational interview.

Conclusion

Your introduction needs to be flexible – customized and responsive to the agenda and needs of the listener. It is important to be able to expand your story when the opportunity presents itself, or to hold back if that is more
appropriate. In either case, once you are comfortable with your basic story, you will find telephoning, networking, interviewing, and negotiation to be easier, more rewarding and exciting.

Are there any questions?